As a graphic designer and creative producer with over 25 years of experience, I conceptualize and produce work that demonstrates brand through visual storytelling. Through my experience in higher education, I have designed and directed the creative expression of institutional brands in recruitment campaigns, fundraising initiatives, capital planning and improvement projects, and more. I am passionate about collaboration, design thinking, and the Oxford comma.
I use video and design to communicate ideas and inspire action. With a solid foundation in design theory, expertise with integrated marketing and brand strategy, and extensive experience in production planning and creative producing/directing, I produce print and digital marketing and communication materials and other deliverables for organizations in industries such as higher education, healthcare, finance, technology, educational publishing, nonprofit organizations, and children’s literature.
Copyright © 2025 Paula Ribeiro. All Rights Reserved.